Reviews and Comments
The ESB Journal: Getting The Nuts & Bolts Without Going Nuts
From Kerry Heaps, President, Kerry’s Network Inc.:
I am so impressed I was with your book, The Essential Business Handbook. As a business owner who’s top mission is to help other business owners generate sales, this is a book that covers all the other topics of starting and running a business. I frequently get questions on these topics and it will be wonderful to be able to refer people to this book. Starting a business can be daunting, but that’s definitely no reason to stop moving forward with one’s dream. I highly recommend your book and would welcome the opportunity to display it on my website. It’s a breakdown of everything you need no matter where you are in the process. Thanks again Beth.
Kerry Heaps, founder of Kerry’s Network & The Buyer’s Network and editor of The Business Review, is dedicated to helping others achieve personal and professional goals. She is the author of Dressing For Success and Kerry’s Network T.I.P.S., and hosts the weekly talk show, Kerry’s Network. www.kerrysnetwork.com
Reviews On Amazon.com
***** Extremely helpful book!
It really cuts to the nuts and bolts of starting your own business. No fancy jargon to confuse you. This is the best handbook I’ve read thus far! I’ll be giving it to some friends I know who wish to be entrepreneurs.
***** An Essential for Your Toolbox
Anyone who needs a clear, concise and well-organized guide book on starting a business should start with this book.
After running a successful company for over 20 years the recession hit and I had to start to think outside the box. My mantra is “back to the basics”.
Looking back I see that I would have saved myself years of aggravation if I had this book from the onset.
While this book is laid out very well, do not think that the simple layout means that this book lacks content. I plan to go back and study the chapter on Business Types and perhaps make a more prudent choice about weather to become a C-Corp or S-Corp since there are major tax implications.
The cool thing about this book is that it keeps things moving. If I start another business, which I have been considering, I will use this book as a sort of checklist so that I don’t stumble by leaving something out.
***** So to-the-point you might end up in business.
You go to an arts festival and decide to buy a vase, no sooner have you pull out your cash that the artist presents you with the option of using a credit card reader terminal. How did the artist get one of those? You purchase a cake in the local bakery and notice there is a certain amount added as a “sales tax”. How come the baker is charging you for that? You don’t get taxed on the internet… or in Oregon for that matter. And then you start thinking that if you actually started to be serious about those preserves/wool sweaters/wood toys/computer consultations/faucet repairs you spend so much time on and sell frequently, you wouldn’t be quite that prepared to say it is a legitimate business.
Next step, Beth Andrus’ book. In less than two hours of breezy reading Beth lays out the basics of setting up a business. No long talks about your passion or psycho-babble warning you about whether you’ve got “what it takes”. No personal sob/success stories. What it takes to be in business is all laid out here. You find out by doing it. Most people that start a business are not accountants or lawyers and it is ok to hire one if you need one, that is, when you are actually making or loosing money to account for. Keeping good records is emphasized as well as the fact that owning a business *is* hard work but you won’t find an accounting treatise here or patronizing pats in the back.
